• military recruiting tools & methods
• geofence
• 9/11geofencing
• Sam Biddle
• phone surveillance
• 9/11recruiting ads
• Georgia National Guard
• No Child Left Behind

April 16 2023 / Sam Biddle / The Intercept_ - The Georgia Army National Guard plans to combine two deeply controversial practices — military recruiting at schools and location-based phone surveillance — to persuade teens to enlist, according to contract documents reviewed by The Intercept.

The federal contract materials outline plans by the Georgia Army National Guard to geofence 67 different public high schools throughout the state, targeting phones found within a one-mile boundary of their campuses with recruiting advertisements “with the intent of generating qualified leads of potential applicants for enlistment while also raising awareness of the Georgia Army National Guard.” Geofencing refers generally to the practice of drawing a virtual border around a real-world area and is often used in the context of surveillance-based advertising as well as more traditional law enforcement and intelligence surveillance. The Department of Defense expects interested vendors to deliver a minimum of 3.5 million ad views and 250,000 clicks, according to the contract paperwork.

While the deadline for vendors attempting to win the contract was the end of this past February, no public winner has been announced.

The ad campaign will make use of a variety of surveillance advertising techniques, including capturing the unique device IDs of student phones, tracking pixels, and IP address tracking. It will also plaster recruiting solicitations across Instagram, Snapchat, streaming television, and music apps. The documents note that “TikTok is banned for official DOD use (to include advertising),” owing to allegations that the app is a manipulative, dangerous conduit for hypothetical Chinese government propaganda.

The Georgia Army National Guard did not respond to a request for comment.

While the planned campaign appears primarily aimed at persuading high school students to sign up, the Guard is also asking potential vendors to also target “parents or centers of influence (i.e. coaches, school counselors, etc.)” with recruiting ads. The campaign plans not only call for broadcasting recruitment ads to kids at school, but also for pro-Guard ads to follow these students around as they continue using the internet and other apps, a practice known as retargeting. And while the digital campaign may begin within the confines of the classroom, it won’t remain there: One procurement document states the Guard is interested in “retargeting to high school students after school hours when they are at home,” as well as “after school hours. … This will allow us to capture potential leads while at after-school events.”

• Seth Kershner
• Military Recruitment Issues
• The National Network Opposing the Militarization of Youth
• Rick Jahnkow
• Forced Placement into JROTC
• JROTC textbooks
• We Are Not Your Soldiers
• Joy Damiani
• Sarah Gil
• World Can’t Wait
• Miles Megaciph
• Susan Cushman
• Impact Of Militarism

The branches of the U.S. military have long seen high schools as optimal recruiting grounds. Some veterans are beginning to fight the propaganda and tell students the truth about military service.

April 3, 2023 / Ruben Abrahams Brosbe / Yes! Magazine - March 20 marked the 20th anniversary of the United States’ invasion of Iraq. The war took hundreds of thousands of Iraqi lives, with some estimates of Iraqi casualties putting the number at over 1 million. More than 4,600 U.S. soldiers died in Iraq during and after the invasion, and thousands more have died by suicide. 

Meanwhile, and not coincidentally, the U.S. military is facing its worst recruitment crisis since the end of the Vietnam War. The Defense Department’s budget proposal for 2024 outlines a plan for the military to slightly cut back on its ranks, but to reach its projected numbers, it will still need to embark on a heavy recruitment push. Across the country, anti-war veterans and their allies are working together in an effort to stop the U.S. military from reaching its goal.

We Are Not Your Soldiers is a project of New York City-based nonprofit World Can’t Wait. The organization sends military veterans into schools to share honest stories of the harm they have caused and suffered. In doing so, they hope to prevent young people from signing up. 

“I wish I had somebody who told me when I was young,” says Miles Megaciph, who was stationed in Cuba and Okinawa with the U.S. Marine Corps from 1992 to 1996. “The experiences I’ve lived, as painful as they are, and as much as I don’t like to relive them, are valuable to help future adults not live those experiences,” Megaciph told me.

“We wanted to get to the people who were going to be the next recruits,” says Debra Sweet, the executive director of World Can’t Wait. When We Are Not Your Soldiers launched in 2008, the experience was often intense for veterans. “They were all fresh out of Afghanistan and Iraq,” Sweet remembers. “It was very raw, it was very hard. [It was] really hard for them to go talk to people in public about what had happened. And we learned a lot about PTSD, up close and personal, and how it was affecting people.”

• JROTC
• JROTC Shooting Ranges
• Forced Placement into JROTC
• Andrea Mazzarino
• War on Terror

The War on Terror and the Battle for Young Minds

February 23, 2023 / Andrea Mazzarino / Tomdispatch  - During a Veterans Day celebration in my small Maryland community, a teacher clicked through a slideshow of smiling men and women in military uniforms. “Girls and boys, can anyone tell me what courage is?” she asked the crowd, mostly children from local elementary schools, including my two young kids.

A boy raised his hand. “Not being scared?” he asked.

The teacher seized on his response: “Yes!” she exclaimed. “Not being scared.” She proceeded to discuss this country’s armed forces, highlighting how brave U.S. troops are because they fight to defend our way of life. Servicemembers and veterans in the crowd were encouraged to stand. My own children beamed, knowing that their father is just such a military officer. The veterans and troops present did indeed stand, but most of them stared at the ground. As a counselor who works with children, including those from local military families, I marveled that the teacher was asking the young audience to dismiss one of the most vulnerable emotions there is — fear — in the service of armed violence.

No mention was made of what war can do to those fighting it, not to speak of civilians caught in the crossfire, and how much money has left our country’s shores thanks to armed conflict. That’s especially true, given the scores of U.S.-led military operations still playing out globally as the Pentagon arms and trains local troops, runs intelligence operations, and conducts military exercises.

That week, my children and others in schools across the county spent hours in their classrooms celebrating Veterans Day through a range of activities meant to honor our armed forces. My kindergartener typically made a paper crown, with six colorful peaks for the six branches of service, that framed her little face. Kids in older grades wrote letters to soldiers thanking them for their service.

• JROTC
• Military Recruitment Issues
• Chicago Public Schools
• Christine Wormuth

March 5, 2023 / Lolita C. Baldor / AP News -  Army recruiters struggling to meet enlistment goals say one of their biggest hurdles is getting into high schools, where they can meet students one on one. But they received a recent boost from a recruiting advocate whom school leaders couldn’t turn away: the secretary of the Army.

During three days of back-to-back meetings across Chicago last month, Army Secretary Christine Wormuth spoke with students, school leaders, college heads, recruiters and an array of young people involved in ROTC or junior ROTC programs. Again and again, she asked, what can the Army do to better reach young people and sell itself as a good career choice.

In blunt sessions, recruiting leaders told her they need more and better access to high school students. But they also said the atmosphere can at times be unfriendly — or worse — with school leaders, many of whom are skeptical that the Army offers a good career option for their students. “I’m going to use the word hostile,” one recruiter told her. “There’s no other word to use.”

It’s not unusual for the Army’s top civilian to travel the country, pitching the Army message and checking in on recruiting progress. But the Chicago trip came on the heels of the Army’s worst recruiting year in recent history, when it fell 25% short of its 60,000 enlistment goal. It’s up to Wormuth and other Army leaders to find creative new ways to attract recruits and ensure that the service has the troops it needs to help defend the nation.

All the military services are strugging to compete for young people in a tight job market where private companies are often willing to provide better pay and benefits. Two years of the coronavirus pandemic shut down recruiters’ access to public events and schools where they could find prospects. And, according to estimates, just 23% of young people can meet the military’s fitness, educational and moral requirements, with many disqualified for reasons ranging from medical issues to criminal records and tattoos.

Army leaders say their surveys show that young people don’t see the Army as a prime career choice, often because they don’t want to die or get injured, deal with the stress of military life or put their lives on hold.